The following article explains a bit about Keywords.

It’s a bit wordy, but it leaves the clues that you will need in creating a better Internet Marketing Campaign. Of which your website needs to be a core contributor.  Also listen to my Blogtalk Radio broadcast.  Just click on the play button you’ll see to the right of the page.

After you read this leave a comment.  Then go and look at your website.  Can you fix it?

If not,  Email Mary` I can repair the damage caused by your website designer! Read the rest of this entry

All right, I don’t like to be too light heart on the articles I find…

However this one by

Scott Kleinberg covers a large amount of facts even if the caption is outlandish.

This is marketing  after all!

So enjoy.  Love to know what you  think about it!

Further proof that Your business needs to incorporate Social Media into your marketing plan.

after you read this article from Emarketer.  Email Mary for a free consultation.

Most small businesses satisfied with results

A difficult economy has helped spur small businesses to adopt social media marketing in greater numbers, according to “The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business. Social media usage increased to 24%, from 12% the year before.

The most common usage of social media among small business was a company page on a social networking site, followed by posting status updates.

Small businesses’ expectations of social media seem roughly to be in line with their experiences, although they are not quite as successful as they had hoped. Respondents’ top accomplishments were customer acquisition and placing their own businesses within the market, but did not meet expectations fully. Social media’s capabilities for staying engaged with consumers and collaborating with other businesses, however, were more in line with businesses’ expectations.

Most small businesses say they are just breaking even with their current usage of social media, but a solid one-fifth find it profitable already. Businesses are positive about the potential as well: Nearly one-half believe it will make them money in the next 12 months, and another 39% think they will break even on it. Just 9% think social marketing will continue to be a losing proposition.

Overall, 58% of respondents felt social media lived up to their expectations. One-half felt it took up more time than they realized, but only 6% claimed negative comments on social media had hurt their business.

“Social media levels the playing field for small businesses by helping them deliver customer service,” said Janet Wagner, director of the Center for Excellence in Service, in a statement. “Time spent on Twitter, Facebook and blogs is an investment in making it easier for small businesses to compete.”

Previous research on small businesses and social media use revealed a somewhat rocky relationship. A Citibank study indicated social media was not working well for small businesses’ lead gen efforts, but other data showed small companies would be upping spending in the channel.

24/7 Wall St. has come up with 10 ways in which Twitter will permanently change American business within the next two to three years, based on an examination of Twitter’s model, the ways that corporations and small businesses are currently using the service and some of the logical extensions of how companies will use Twitter in the future

Read more: Time. Com Article
Email Mary`

Customer Satisfaction using managed internet marketing can help your business retain customers.

Did you know that 68% of customers who quit doing business with a company do so because they don’t feel cared about as compared to the 14% who don’t like the product or service?  Isn’t this an interesting fact? If only those customers were followed up with!!!

Think about it that’s 7 out of 10 people!  Can you afford to lose that many people?  What could you have done differently to avoid this common pitfall?

In addition, of the customers who use your product 4 out of 100 will be active complainers and will tell at least 10 others of their difficulties or problems!  that’s potentially 40 people NOT buying from you!
Also,of these 4 complainers over 90% will stop doing business with your company and tell at least 9 others about it
of those who are handled correctly beween 80-95% will come back and may refer as many as 5 new customers.  That’s 3 of the 4 coming back with a potential 15 new customers!  You do the math.

Listen to my radio blog and learn more!

Meanwhile if you want to do something about this and get a system in place that will improve your customer retention;
Email Mary if you need help!